Title      : GRASSROOTS DEVELOPMENT COMMUNICATION
Subject      : Development Communication
copyright © 2020   : B P Mahesh Chandra Guru
Author      : B P Mahesh Chandra Guru
Publisher      : Interlinepublishing
Chapters/Pages      : 9/314
Total Price      : Rs.      : 0
 
 
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Contents Total views (0)  
The study provides an indepth analysis of the grassroots development communication in South India in general and a set of communications strategies which would improve the status of development support communication at the grassroots level in India in particular.
Pages: 4
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FUNDAMENTALS OF COMMUNICATION AND DEVELOPMENT Total views (0)  
The present study evaluates the status of development communication management as well as media intervention for integrated rural development at the grassroots level in South India.
Pages: 45
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STUDIES IN DEVELOPMENT COMMUNICATION Total views (0)  
Communication has become a very powerful tool and resource of empowerment. It may be simply defined as a process which enables the people to control the factors and forces which affect their lives in urban and rural areas.
Pages: 130
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SCIENTIFIC STUDY OF GRASSROOTS DEVELOPMENT COMMUNICATION Total views (0)  
The communication facilities have been expanded over the years all over the country. But, the reach of the mass media is limited especially at grassroots level in rural areas and amongst the weaker sections of the society. The role of communication is as important at the grassroots level as it is at the national level.
Pages: 12
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RESEARCH METHODOLOGY Total views (0)  
Communication is rightly viewed as an important resource of development planning and management by the experts. In this context, the flow of development support information into the rural areas of South India was the chief focus of this study.
Pages: 25
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GRASSROOTS DEVELOPMENT COMMUNICATION MANAGEMENT: AN EMPIRICAL STUDY Total views (0)  
The attainment of the goals of integrated rural development programmes does not become a reality in the absence of well equipped communication network and organized communication programmes at the grassroots level.
Pages: 19
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MEDIA INTERVENTION FOR GRASSROOTS DEVELOPMENT: A FACTOR ANALYSIS Total views (0)  
Factor analysis is an advanced statistical technique to decipher the behavior of the variables with respect to predicted factors. Several scholars have used this method in the context of data reduction
Pages: 11
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THE FUTURE OF GRASSROOTS DEVELOPMENT COMMUNICATION Total views (0)  
The importance of integrated rural development forming the core of national development strategies is being increasingly recognized by the scholars. Many area-specific and target-group specific programmes have been implemented throughout the South India to achieve integrated rural development.
Pages: 20
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BIBLIOGRAPHY Total views (0)  

Pages: 48
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