Title      : Principles of Marketing
Subject      : Marketing Management
copyright © 2019   : Garuda Learning
Author      : Dr P Uma Swarupa
Publisher      : Garuda Learning
Chapters/Pages      : 28/360
Total Price      : Rs.      : 270
 
 
To Purchase, select the individual chapter(s) or click "Select all" for the complete book.

Please scroll down to view chapter(s).
Chapters
     
1. Market-An Introduction Total views (0)  
Business involves repeated buying and selling activities of goods and services. The goods and services are produced by the business firms not for their own use or consumption but for others who do not produce them......
Pages: 8
Price: Rs 0   
 
2. Marketing-An Introduction Total views (0)  
We use a large variety of goods and services in our daily life. These include products like tooth-paste, shampoo, tooth-brush, soap, oil, clothes, food stuffs, mobile phones, electricity and many more........
Pages: 20
Price: Rs 15   
 
3. Modern Concept of Marketing Total views (0)  
According to modern concept, marketing starts with identifying customer needs, then plan the production of goods and services accordingly to provide him the maximum satisfaction......
Pages: 10
Price: Rs 7.5   
 
4. Global Marketing Total views (0)  
Global Market is the market in which goods and services of one nation are bought or sold by people of other nations. Global marketers consider the world as their market and different country markets as components of this world market........
Pages: 8
Price: Rs 6   
 
5. E-Marketing Total views (0)  
Nowadays, marketing has changed. A traditional advertising does not work, brochure-like websites do not work and the web has given people ultimate freedom of choice and of products.......
Pages: 14
Price: Rs 10.5   
 
6. Telemarketing Total views (0)  
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face-to-face or web-conferencing appointment scheduled during the call. Telemarketing also includes recorded sales pitches programmed to be played over.......
Pages: 10
Price: Rs 7.5   
 
7. Green Marketing Total views (0)  
The world is changing. Whether one believes that climate change is caused by humans or is caused by a naturally occurring process, the fact is that we all can do something to preserve the beauty our Planet......
Pages: 12
Price: Rs 9   
 
8. Online Marketing Total views (0)  
Recent technological advances have created a digital age. Consumers spend a lot of money every day online. Internet is a vast public web of computer networks, connecting people all across the world and has large information repository.......
Pages: 8
Price: Rs 6   
 
9. Neuro Marketing Total views (0)  
Neuro marketing has emerged today because of some amazing new discoveries in Neuroscience, Social Psychology and Behavioural Economics that have changed our understanding of how the human brain experiences, interprets, decides and acts in the world.......
Pages: 6
Price: Rs 4.5   
 
10. Marketing Functions-1 Total views (0)  
Marketing is a powerful tool that helps the vendors to sell their products regardless of the method of sale. An effective business project cannot exist without marketing........
Pages: 12
Price: Rs 9   
 
11. Marketing Functions-II Total views (0)  
There are some functions which facilitate the transfer of goods and services from the producer to the consumer indirectly. These functions are called as the facilitating functions.......
Pages: 10
Price: Rs 7.5   
 
12. Marketing Functions-III Total views (0)  
A Standard is an established measure of quality which provides a model for comparison between the products of the same kind. Standards describe the nature and characteristics of the products with reference to shape, size, colour, performance and like requisites........
Pages: 10
Price: Rs 7.5   
 
13. Consumer Behaviour Total views (0)  
As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and in the purchase process. The study of consumer behaviour provides us with reasons why consumers differ from one another in buying and using the products and services......
Pages: 16
Price: Rs 12   
 
14. Market Segmentation Total views (0)  
Segmentation refers to a process of dividing a large unit into various small units which have more or less similar or related characteristics. There are different ways to segment a market.......
Pages: 16
Price: Rs 12   
 
15. Customer Relationship Marketing Total views (0)  
Over the last few decades, business has moved away from focusing solely on products and services. A new paradigm shift has occurred almost in every market place......
Pages: 16
Price: Rs 12   
 
16. Marketing Mix Total views (0)  
The marketing mix is a foundation model in marketing. It is the tactical or operational part of a marketing plan. The marketing mix is also called the 4 Ps and the 7 Ps.........
Pages: 8
Price: Rs 6   
 
17. Product Mix Total views (0)  
A product is anything that is offered to a market to satisfy customer needs and wants. Product includes both tangible and intangible items available for sale in the market.......
Pages: 10
Price: Rs 7.5   
 
18. Branding Total views (0)  
A brand is a name, term, design, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing and advertising......
Pages: 8
Price: Rs 6   
 
19. Labelling Total views (0)  
A label can be anything – a piece of paper, printed statement, imprinted metal, leather which is either a part of a package or attached to it. Labels provide information such as manufacturer of the product, date of manufacture, date of expiry, ingredients, its handling, etc......
Pages: 6
Price: Rs 4.5   
 
20. Price Mix Total views (0)  
As the consideration given in exchange for transfer of ownership, price forms the essential basis of commercial transactions..........
Pages: 16
Price: Rs 12   
 
21. Place Mix Total views (0)  
Place refers to the location where the products are available and can be bought or sold. Buyers can purchase products either from physical markets or from virtual (online) markets.......
Pages: 10
Price: Rs 7.5   
 
22. Promotion Total views (0)  
Promotion is basically a communication process, by which the manufacturers of the products or services draw attention of the consumers or prospective consumers towards their products and services......
Pages: 16
Price: Rs 12   
 
23. Personal Selling Total views (0)  
Personal selling is the most traditional method, devised by manufacturers, for promotion of the sales of their products........
Pages: 18
Price: Rs 13.5   
 
24. Advertising Total views (0)  
The world has become a global market. Modern market is more dynamic, competitive and consumer-oriented. Entire marketing process is aimed at satisfying consumers more effectively than competitors.......
Pages: 30
Price: Rs 22.5   
 
25. Agricultural Marketing Total views (0)  
Improvement in the condition of farmers and their agriculture depends to a large extent on the elaborate arrangements of agricultural marketing........
Pages: 16
Price: Rs 12   
 
26. Quality Standards Total views (1)  
Quality standards means those specifications which are laid down by the Government or some expert body constituted by the Government for the purpose of producing high quality products........
Pages: 8
Price: Rs 6   
 
27. Consumerism Total views (0)  
Consumer is regarded as the king in modern marketing. In a modern economy, the concept of consumer is given the highest priority and every effort is made to encourage consumer satisfaction......
Pages: 28
Price: Rs 21   
 
28. Career Opportunitiues in Marketing Total views (0)  
Marketing is regarded as the most important element in the growth of every company...........
Pages: 10
Price: Rs 7.5