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MDU Fundamental of Management - Sem III
Section C : Marketing Management(Definition of marketing, Marketing concept, objectives & Functions of marketing Marketing Research - Meaning Definition objectives Importance Limitations Process Advertising - meaning of advertising, objectives, functions, criticism)
1. Concepts of Marketing(Marketing Management) Total View (260)
 
Many thinking firms deliberate, from 'time to time, about what marketing actually means to them. Firms have been known to be very successful without having a complex marketing organization. On the other hand, some companies have been known to possess a comprehensive marketing department, supported by a myriad of sub activities belonging to the marketing function, and yet fail to achieve excellence ......
Title: MCO - 13 Marketing Management
Published on: 20/12/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 17
Price: Rs 0

2. Marketing Research - Meaning, Importance and Application(Marketing Management) Total View (252)
 
Today business firms operate in a Comparative and dynamic environment. They produce goods and services on a large scale and supply the same to the markets which are widely spread across the borders. This has resulted in the big gap between firms and the markets. As the goods and services are made available for Consumers consumption, knowledge about the various elements/factors that influence co ......
Title: MCO - 13 Marketing Management
Published on: 28/10/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 13
Price: Rs 9.75

3. 24. Advertising(Marketing Management) Total View (0)
 
The world has become a global market. Modern market is more dynamic, competitive and consumer-oriented. Entire marketing process is aimed at satisfying consumers more effectively than competitors.......
Title: Principles of Marketing
Published on: 29/01/19
Author:
Publisher:
Pages: 30
Price: Rs 22.5

4. 2. Marketing-An Introduction(Marketing Management) Total View (0)
 
We use a large variety of goods and services in our daily life. These include products like tooth-paste, shampoo, tooth-brush, soap, oil, clothes, food stuffs, mobile phones, electricity and many more........
Title: Principles of Marketing
Published on: 29/01/19
Author:
Publisher:
Pages: 20
Price: Rs 15

5. Concepts of Marketing(Marketing Management) Total View (261)
 
After studying, this unit, students should be able to define Marketing and explain the concept of marketing. They will also be able to define production concept, marketing concept and societal concept.
Title: MB110 Marketing Management
Published on: 09/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 18
Price: Rs 0

6. Direct Marketing(Marketing Management) Total View (254)
 
Marketers today using more and more narrowly targeted or one to one marketing. More and more companies adopting direct marketing as a primary Marketing approach or as supplement to other approaches. Increasingly companies are turning to direct marketing in an effort to reach carefully targeted customers more efficiently and to build stronger, more personal one to one relationship with item.
Title: MB110 Marketing Management
Published on: 10/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 8
Price: Rs 6

7. Sales Promotion(Marketing Management) Total View (255)
 
This units gives you an insight into what is sales promotion, significance, the various tools and the process of organising sales promotion campaigns. Also, this unit tries to highlight how the proper use of sales promotion leads to improvement in sales and also in the market share of that product category. Sales promotion is not product specific, it can be applied for products, services and also ......
Title: MCO - 13 Marketing Management
Published on: 23/12/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 11
Price: Rs 8.25

8. The Marketing Mix(Marketing Management) Total View (265)
 
No country in the world has as much diversity in terms of culture, customs religion and language as in India. With growing income and changing aspirations of the people. the Indian market is getting increasingly fragmented. Marketers are trying to identify distinct groups of buyers for their products. In the process the marketer tries to reduce the chance of dissipating their efforts on unproduct ......
Title: MCO - 13 Marketing Management
Published on: 20/12/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 27
Price: Rs 20.25

9. Marketing Management(Management & Entrepreneurship ) Total View (809)
 
Marketing Management, Introduction, Meaning of Marketing. Difference between Market and Marketing, Types of markets, Marketing Management, Functions of Marketing Management, Role of a marketing manager in an organization, Marketing Management Process, Difference between marketing and selling, Marketing Mix, Product Life Cycle, Marketing Channels, Levels of channels, Functions of distribution chann ......
Title: Management Science Perspective towards Industrial Management
Published on: 10/06/14
Author: Manjunath V S
Publisher: Sanguine Technical Publishers
Pages: 21
Price: Rs 15.75

10. ERP and Related Technologies(Computer Science) Total View (219)
 
ERP is commonly defined as the technique and concept for the integrated management of businesses as a whole, and the effective use of management resources, to improve the efficiency of an enterprise are known as ERP. In an organization ERP systems serve as an important function by integrating separate business functions like materials management, product planning, sales, distribution, finance and ......
Title: MSCS-518 Management Information System and ERP
Published on: 24/09/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 6
Price: Rs 4.5

11. Chapter 1 * Research and Research Methodology(Mathematics) Total View (0)
 
Curiosity is a characteristic feature of human beings. Everyone has curious nature to know about the unknowns of the surrounding that we live in. Whenever a question arises, we seek answers to them in terms of a solution. Research is a systematic search for an answer to a question. The world is full of uncertainties and anything operating in these spheres needs the support of research by which ......
Title: A Textbook on Research Methodology
Published on: 08/02/19
Author:
Publisher:
Pages: 11
Price: Rs 5.5

12. Systems Approach and Company Orientation towards Marketing(Marketing Management) Total View (255)
 
This you will be able to have an elaborate understanding of the systems approach to marketing and its relation to the company. Among the recent approaches to the study of marketing, the one that has been engaging considerable attention lately is the systems approach. It is based on von Bartalanffy's "general systems theory".
Title: MCO - 13 Marketing Management
Published on: 20/12/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 17
Price: Rs 12.75

13. Sales Management Overview - Objectives of Sales Management(Sales and Distribution Management) Total View (1442)
 
Selling is the outcome of human needs. With the passage of time, individuals began to form families and families in turn resulted in tribes. Accordingly, exchange of goods and services started taking place among families and tribes. Gradually, families and tribes realized that specialization in the production of one or few commodities and trading the surplus of the same with other people would be ......
Title: MB118B Sales and Distribution Management
Published on: 12/05/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 17
Price: Rs 12.75

14. Unit 1- 18MBA23(Management) Total View (1)
 
Research Methods Notes- VTU - II Semester - MBA
Title: RESEARCH METHODS
Published on: 15/10/18
Author:
Publisher:
Pages: 15
Price: Rs 0

15. Introduction to Product Management(Product and Brand Management) Total View (561)
 
Product management is a well-understood role in virtually every industry. In the last ten years, the product management role has expanded its influence in technology companies also. It looks at the needs of the entire business and the entire market. It is "messenger of the market," delivering market and product information to the departments that needs facts to make decisions.
Title: MB116B Product and Brand Management
Published on: 21/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 26
Price: Rs 0

16. An Overview of Project Management(Human Asset Management) Total View (579)
 
Project Management, it can be said, has developed out of the attempts of some sections of mankind to destroy all others and to protect themselves from the on slaughts of the others. It is one of the fields of study that has developed almost entirely through techniques developed by the armies all over the world, particularly in the United States, over several decades.
Title: MB116A Investment Mangement
Published on: 19/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 27
Price: Rs 20.25

17. Market and Environment Analysis(Management of Entrepreneurship and Small Business) Total View (220)
 
This unit emphasizes the meaning, features, and process of marketing. And also the principal functions of marketing and segmentation of market discussed in detail.Marketing is typically been as the task of creating, promoting, and delivering goods and services to consumers and businesses. Marketing can be further understood by defining several of its core concepts. In this unit a brief discussion ......
Title: MB113 Management of Entrepreneurship and Small Business
Published on: 15/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 16
Price: Rs 12

18. Current Issues in Sales Management(Sales and Distribution Management) Total View (1442)
 
The expansion of International Business has been impressive. MNC's mainly headquartered in US, Japan or Western Europe have been expanding their foreign production about 10 % annually, while world exports have been going more than 8% annually. Each year more are the world's Commerce is International Business. Sales Management has increasingly taken on International dimensions.
Title: MB118B Sales and Distribution Management
Published on: 12/05/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 19
Price: Rs 14.25

19. Organisation Types and its Functional Areas(Management) Total View (0)
 
The word organisation has come from the word 'organism' which means a structure of inter related and interdependent parts. The parts or components of organisation consist of men, machines, materials, methods, money, functions, authority and responsibility. The task of organisation is to unite or integrate these components effectively for the purpose of attaining the common goal.
Title: MANAGEMENT PERSPECTIVES
Published on: 29/03/18
Author: V K BANUMATHI and RAKSHA PADEKAL
Publisher: Subhas Stores
Pages: 45
Price: Rs 29.25

20. Marketing Environment(Marketing Management) Total View (255)
 
Today we have to run faster to stay in the same place. Successful companies take an outside-inside view of their business. They recognize that the marketing environment is constantly spinning new opportunities and threats and understand the importance of continuously monitoring and adapting to that environment.
Title: MB110 Marketing Management
Published on: 09/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 24
Price: Rs 18

21. Strategic HRM & Organization of HRM(Human Asset Management) Total View (194)
 
After reading this unit,students will know strategic Human Resource Management and HR Functions & Strategic Management. They will also be able to know about organization of HR Department.
Title: MB111 Human Asset Management
Published on: 15/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 45
Price: Rs 33.75

22. Introduction to Consumer Behaviour(Business and Management) Total View (3894)
 
This book is written specifically for students pursuing the subject of Consumer Behaviour, at the postgraduate level (MBA) at Jawaharlal Nehru Technical University, Hyderabad. Efforts have been made to blend both concepts and applications from the field of consumer behaviour. This book can be used as a textbook for consumer behaviour and is as per the syllabus prescribed by the Jawaharlal Nehru ......
Title: Consumer Behaviour
Published on: 23/06/14
Author: Suja R. Nair
Publisher: Interlinepublishing
Pages: 26
Price: Rs 19.5

23. Services Marketing Mix(Marketing of Service) Total View (594)
 
Services are different from manufactured product. In much important respect. Intangibility, inseparability, simultaneous production and consumption, perishability of services requires a distinctive approach to marketing and other management functions.
Title: MB117B Marketing of Service
Published on: 23/04/14
Author: KSOU
Publisher: Karnataka State Open University
Pages: 13
Price: Rs 9.75

24. Advertising Agency(Mass Communication and Journalism) Total View (203)
 
An advertising agency has many similarities to a large medical clinic. Each has a variety of specialists operating as a group under business management for profit objectives. In place of internists, orthopedists, radiologists and the many other skills found in a clinic, the advertising agency has writers, artists, media experts, researchers, television producers, account executives and others.
Title: MCJ - 15 Applied Communication
Published on: 18/12/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 11
Price: Rs 8.25

25. Promotional Management Decisions(Marketing Management) Total View (259)
 
In the modern marketing scenario, it is to be understood that the product never sells by itself unless it is made known to the target market about the product. Communication is one of the important tasks of the marketing process. Though we all know about the four variables of the marketing mix Product, Price, Promotion and Place, let us try to assess the importance of promotion in detail. As we al ......
Title: MCO - 13 Marketing Management
Published on: 23/12/13
Author: KSOU
Publisher: Karnataka State Open University
Pages: 7
Price: Rs 5.25



 
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