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MDU Fundamental of Management - Sem III
No Units Titles Sub Titles Chapters
1 Section A NA Meaning of management, Definitions of Management, Characteristics of management, Management Vs Administration Management-Art, Science and Profession Importance of Management Development of Management thoughts Principles of Management The Management Functions, Inter-relationship of Managerial functions Nature and Significance of staffing, Personnel management, Functions of personnel management, Manpower planning, Process of manpower planning, Recruitment, Selection Promotion - Seniority Vs Merit Training - objectives and types of training VIEW CHAPTERS
2 Section B Production Management Definition, Objectives, Functions and Scope, Production Planning and Control its significance, stages in production planning and control Brief introduction to the concepts of material management, inventory control its importance and various methods VIEW CHAPTERS
3 Section C Marketing Management Definition of marketing, Marketing concept, objectives & Functions of marketing Marketing Research - Meaning Definition objectives Importance Limitations Process Advertising - meaning of advertising, objectives, functions, criticism VIEW CHAPTERS
4 Section D NA Introduction of Financial Management, Objectives of Financial Management, Functions and Importance of Financial Management Brief Introduction to the concept of capital structure and various sources of finance VIEW CHAPTERS
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