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BU International Business Sem I
No Units Titles Sub Titles Chapters
1 Module - 1 NA Nature of International Business (IB), Drivers of IB, IB and domestic business compared, Routes of globalisation, players in International Business, Evolution of IB, Theories of IB, Mercantilisms, Theory of Absolute Advantage, Theory of Comparative Advantage, National Competitive Advantage, Environment of IB, Political, legal, technological, cultural, economic factors VIEW CHAPTERS
2 Module - 2 NA International Strategic Management - nature, process - scanning global environment - formulation of strategies - implementation of strategies - evaluation and control, Organisational designs for IB, Factors affecting designs, Global product design, Global area design, Global functional design, International division structure VIEW CHAPTERS
3 Module - 3 NA International Human Resource Management (IHRM), IHRM and domestice HRM compared, Scope of IHRM, HR planning, Selection of expartriates, Expat training, Expat remuneration, Expat failures and ways of avoiding, Repatriation, Employee relations International operations Management, Nature - operations management and competitive advantages, Strategic issues - sourcing v/s vertical integration, facilities location, strategic role of foreign plants, international logistics, managing service operations, managing technology transfers, International Financial Management - Nature - compared with domestic financial management, Scope - current assets management, managing foreign exchange risks, international taxation, international financing decision, international financial markets, international financial investment decisions, International financial accounting - national differences in accounting, attempts to harmonise differences, Financing foreign trade - India s foreign trade, balance of trade and balance of payments, financing export trade and import trade, International Marketing - nature compared with domestic marketing, Benefits from international marketing, Major activities - market assessment, product decisions, promotion decisions, pricing decisions, distribution decisions VIEW CHAPTERS
4 Module - 4 NA Integration between countries, Levels of integration, Impact of Integration, Regional trading blocks - EU, NAFTA, Mercosur, APEC, ASEAN, SAARC, Commodity agreements, GATT, WTO - functions, structure, agreements, implications for India, International Strategic Alliances - Nature - Benefits, Pitfalls, scope, managing alliances VIEW CHAPTERS
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