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BU Business Research Methods Sem II
No Units Titles Sub Titles Chapters
1 Module - 1 NA Research, Meaning, Purpose, Scientific method, types of research, scope of business research, Review of literature, need, purpose, notes taking VIEW CHAPTERS
2 Module - 2 NA Selection and formulation of a research problem, formulation of hypothesis, operational definition of concepts, sampling techniques, Research Design, Meaning, nature, process of preparation, components of research design VIEW CHAPTERS
3 Module - 3 NA Data, Sources of data, methods, of collection, observation interviewing, mailing, tools for collection data, interview schedule, interview guide, questionnaire, rating scale, socio-metry, check list, pre-testing of tools, pilot study, Processing of data, checking, editing, coding, transcription, tabulation, preparation of tables, graphical representation VIEW CHAPTERS
4 Module - 4 NA Analysis of data, Simple statistical techniques and their uses, Testing of Hypothesis, Research Applications, market survey, Report, Writing, Planning report writing work-target audience, type of report, style of writing synoptical outline of chapters, steps in drafting the report VIEW CHAPTERS
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