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Chapter 7 * Attitude Measurement and Scaling Techniques
SUBJECT : Physics
AUTHOR : Arun Murthy T.V.S
PUBLISHED ON : 27/02/19
NUMBER OF PAGES : ( 16 Pages)
PRICE : Rs 8

There are a number of managerial decisions that take place in an organization such as disposal and acquisitions of materials, hiring of employees, marketing of products and amount of over time etc. Managerial choices depend on units of measurement. Explicitly, units of measurement are quantifiable parameters. Some of the decisions may rely primarily on behavioral data especially in marketing. As the behavioral data deals with attitudes and opinions, statistically we cannot manipulate it.

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