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Communication and Culture
SUBJECT : Mass Communication and Journalism
PUBLISHED ON : 17/12/13
NUMBER OF PAGES : ( 9 Pages)
PRICE : Rs 6.75

If you understand an individual's cultuer and cultural values you can be a successful communicator by adapting yourself to the situation. But what is culture? What are the cultural values? How do they affect your perception of world view and moreover your communication behaviour? How is culture promoted by mass media? All these questions are to be answered. In addition, the process of media globalisation and mechanism of cultural imperialism are discussed in brief. This unit helps you understand the cultural context of communication.

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