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Approaches to Communication Research
SUBJECT : Mass Communication and Journalism
PUBLISHED ON : 17/12/13
NUMBER OF PAGES : ( 19 Pages)
PRICE : Rs 14.25

The study of communication as a scientific discipline requires an understanding of its goals and methods. All sciences have some common goals viz., understanding the nature of the phenomenon, prediction and control. The pursuits of communication science are similar. It tries to understand the nature of the communication process - the various elements involved in the process, their interaction with one another and the operation of the process at the individual, interpersonal, group and societal levels.

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