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Audience Research
SUBJECT : Mass Communication and Journalism
PUBLISHED ON : 17/12/13
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

The relationship between media and their audiences is quite interesting. The moot question who influences whom has been researched upon for decades, but still a final answer is yet to be found out. The very term 'media audience' denotes duality. A simple definition is that an audience is 'the aggregate of persons forming the readers, listeners, viewers for different media or their component items of content'.

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