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Media in Public Service
SUBJECT : Mass Communication and Journalism
PUBLISHED ON : 17/12/13
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

Mass media in any democratic society, as already stated, are of dual nature. They are both a commercial venture and a public service. The various publics expect the media to serve them by informing, interpreting and investigating public issues. From the formation of public opinion to publicity and propaganda through the adoption of techniques of persuasion, the media functions are multifarious. Indeed, profit and public service are contradictory characteristics, but are true of mass media communication.

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