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AD,Campaigns and Effectiveness
SUBJECT : Mass Communication and Journalism
PUBLISHED ON : 31/12/13
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

Advertising rarely consists of a single, isolated ad. Instead, a series of related ads are created to run over a long period of time. These ads usually develop a number of points around a single primary appeal and together are called a campaign. Webster defines campaign as 'a series of planned actions'.

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