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Concepts of Marketing
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 20/12/13
NUMBER OF PAGES : ( 17 Pages)
PRICE : Rs 0

Many thinking firms deliberate, from 'time to time, about what marketing actually means to them. Firms have been known to be very successful without having a complex marketing organization. On the other hand, some companies have been known to possess a comprehensive marketing department, supported by a myriad of sub activities belonging to the marketing function, and yet fail to achieve excellence.


 
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