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Systems Approach and Company Orientation towards Marketing
SUBJECT : Marketing Management
PUBLISHED ON : 20/12/13
NUMBER OF PAGES : ( 17 Pages)
PRICE : Rs 12.75

This you will be able to have an elaborate understanding of the systems approach to marketing and its relation to the company. Among the recent approaches to the study of marketing, the one that has been engaging considerable attention lately is the systems approach. It is based on von Bartalanffy's "general systems theory".

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