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The Marketing Mix
SUBJECT : Marketing Management
PUBLISHED ON : 20/12/13
NUMBER OF PAGES : ( 27 Pages)
PRICE : Rs 20.25

No country in the world has as much diversity in terms of culture, customs religion and language as in India. With growing income and changing aspirations of the people. the Indian market is getting increasingly fragmented. Marketers are trying to identify distinct groups of buyers for their products. In the process the marketer tries to reduce the chance of dissipating their efforts on unproductive activities.

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