Interline Publishing
 info@interlinepublishing.com +91 98867 328 23 / 24 / 25   +91 80 2333 2824 Sign Up   Sign In
Interline Publishing
Skip to Reader

Set up video

    Subscription offer
         (Unlimited Download)
Amount Validity
र 100 6 months
र 200 1 year
     
Consumer Behaviour and Buying Process
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 17 Pages)
PRICE : Rs 12.75

Firms come into existence because the customer has unfulfilled needs and wants. A thorough knowledge of the consumer and an understanding of his behaviour is important for the marketer if he wishes to continue the business. This unit tries to provide an insight into the subject of consumer behaviour, The unit covers the nature, scope of consumer behaviour, factors influencing, its application and the buying process.


 
Home
About Us
Payments
Contact Us
Claims
Help
Advertising Guidelines
Safe and Secure Payment
All major credit and debit cards are accepted.
Policies: Terms of Use | Privacy    Copyright © 2019 Interline Publishing. All rights reserved.