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Consumer Behaviour and Buying Process
SUBJECT : Marketing Management
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 17 Pages)
PRICE : Rs 12.75

Firms come into existence because the customer has unfulfilled needs and wants. A thorough knowledge of the consumer and an understanding of his behaviour is important for the marketer if he wishes to continue the business. This unit tries to provide an insight into the subject of consumer behaviour, The unit covers the nature, scope of consumer behaviour, factors influencing, its application and the buying process.

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