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Behaviour Determinants
SUBJECT : Marketing Management
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 23 Pages)
PRICE : Rs 17.25

The social environment provides stimulus to the buyers behaviour and psychological frame intervence in the input processing. The intervening variables in the consumer's decision making process have been divided by Howard and Sheth into endogenous and exogenous variables. Endogenous variables include motivation, perception and learning. And the exogenous variables include personality, social class, culture, organization and financial status of an individual.

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