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Consumer Behaviour_Behaviour Models
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 24 Pages)
PRICE : Rs 18

Consumer behaviour and consumer decision-making have become prominent research topics in the various fields of consumer science in recent years. Consumer science includes the former discipline of home economics and refers to a discipline that evolves around consumer behaviour and decision making concerning foods and nutrition, clothing and textiles, housing and interior merchandise in everyday living in order to meet basic and higher order needs for physical, psychological, socio-psychological and financial satisfaction in a complex micro and macro environment.


 
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