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Theory of Cognitive Dissonance
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

Aesop tells a story about a fox that tried in vain to reach a cluster of grapes that dangled from a vine above his head. The fox leapt high to grab the grapes, but the delicious-looking fruit remained just out of reach of his snapping jaws. After a few attempts the fox gave up and said to himself, "These grapes are sour, and if had some I would not eat them.


 
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