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Promotional Management Decisions
SUBJECT : Marketing Management
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 7 Pages)
PRICE : Rs 5.25

In the modern marketing scenario, it is to be understood that the product never sells by itself unless it is made known to the target market about the product. Communication is one of the important tasks of the marketing process. Though we all know about the four variables of the marketing mix Product, Price, Promotion and Place, let us try to assess the importance of promotion in detail. As we already know the product does not sell by itself, it needs a certain push.

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