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Advertising Management-II
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

Media has a vital role in the process of advertising communication. Effective advertising is possible only if suitable media are available and are employed. The appropriateness of media used depends on the target audience and their reach, are of critical importance. Media research and media planning form an important part of advertising theory and practice. Media planning plays a very significant role in the execution of advertisement because of the media vehicle used and the proper time at which the advertisement is launched.


 
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