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Sales Promotion
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

This units gives you an insight into what is sales promotion, significance, the various tools and the process of organising sales promotion campaigns. Also, this unit tries to highlight how the proper use of sales promotion leads to improvement in sales and also in the market share of that product category. Sales promotion is not product specific, it can be applied for products, services and also for concept selling.


 
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