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Business Policy and Macro Considerations
SUBJECT : Business Policy and Environment
AUTHOR : KSOU
PUBLISHED ON : 23/12/13
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

In this unit we discuss only macro factors which are generally uncontrollable. Companies require to assess the opportunities and threats keeping in mind the external environment. The external environment consists of Micro and Macro factors. In this unit we will discuss rationale of government regulations, economic factor s, technological environment, and social factors.


 
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