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Pricing Strategy
SUBJECT : Marketing Management
PUBLISHED ON : 24/12/13
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

The issue of pricing is of interest to economists, accountants, industrialists ,and consumers at large. Economists believe that market forces viz., demand for and supply of a product, would play a major role in price determination. Accountants always emphasize the cost aspect while pricing a product or service.

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