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Price Determination Procedure and Pricing Methods
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 24/12/13
NUMBER OF PAGES : ( 14 Pages)
PRICE : Rs 10.5

Pricing is the pivotal point based on which all the marketing mix strategies are developed. On the other hand, there are many factors including the marketing mix strategies influence pricing. This makes the problem of pricing difficult.


 
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