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Marketing Research - Meaning, Importance and Application
SUBJECT : Marketing Management
PUBLISHED ON : 28/10/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Today business firms operate in a Comparative and dynamic environment. They produce goods and services on a large scale and supply the same to the markets which are widely spread across the borders. This has resulted in the big gap between firms and the markets. As the goods and services are made available for Consumers consumption, knowledge about the various elements/factors that influence consumers choice becomes very important.

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