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Stages in Marketing Research Process
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 24/12/13
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

Marketing research is undertaken to understand and analyse the specific marketing problems with a view to suggest possible and most appropriate solution. Marketing research should be carried out systematically to arrive at the right alternatives and appropriate decisions.


 
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