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Techniques of Marketing Research
SUBJECT : Marketing Management
PUBLISHED ON : 24/12/13
NUMBER OF PAGES : ( 9 Pages)
PRICE : Rs 6.75

In most of the cases of marketing research, the data is collected through primary sources. Survey is the commonly used method of data collection. There are different ways of eliciting the information from the respondents. Th e different techniques that are used to get the required data from the respondents are discussed in the following pages. Marketing research is broadly classified into two types viz.,quantitative research and qualitative research .

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