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New Product Development
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 27/01/14
NUMBER OF PAGES : ( 9 Pages)
PRICE : Rs 6.75

New product development is one of the most important components of product policy and product management. So far you have learnt in the previous unit about product, its positioning in the market, packaging and branding decisions etc. A progressive firm will always be considering the introduction of a new product in order to expand its market share in order to have higher profits. Hence the need for new product development.


 
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