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Product Life Cycle
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 27/01/14
NUMBER OF PAGES : ( 9 Pages)
PRICE : Rs 6.75

Broadly speaking, every product passes through certain different or distinct stages, during its life span. Hence the term product life cycle concept denotes the stages which a product passes from its introduction to the market, to its disappearance (obsolescence) from the market. The term product life cycle concept also refers to the effective life span of a product line . In the beginning when a product is introduced in the market it becomes a part of the consumption of the society.


 
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