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Branding and Packaging Decisions
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 27/01/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Brand name plays an important role in the marketing of goods and services. It is necessary to identify the goods and services of a seller or a group of sellers and to differentiate the m from those of competitors. In modern competitive situation brands are inevitable in meeting the com petition. Hence the need for a good brand name.


 
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