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Ethics in Marketing - Process relative Ethics(Use of Marketing Strategies) -Product Relative Ethics (Appropriateness of Marketing of Certain Products)
SUBJECT : Business Ethics and Values
AUTHOR : KSOU
PUBLISHED ON : 03/04/14
NUMBER OF PAGES : ( 15 Pages)
PRICE : Rs 11.25

After going through this unit,students should be able to understand and explain the need for practicing ethics in marketing. They will also be able to know the marketing strategies used in process relative ethics.


 
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