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Marketing Mix
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 09/04/14
NUMBER OF PAGES : ( 39 Pages)
PRICE : Rs 29.25

Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market, Marketing mix is also defined as the set of controllable,tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product through the "Four Ps"- Product, Price, Place, Promotion.


 
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