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Buyer Behaviour Factors Influencing Buyer Behaviour
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 09/04/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Buying behavior is a process. Potential customers are subjected to various stimuli.The customer is regarded as a black box as we cannot see what is going on in his mind. He responds to the stimuli or inputs and may purchase some product or service of interest to him.


 
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