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Market Segmentation
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 10/04/14
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

Modern marketing has gained importance in the business world after the advancement of Industrialization. The early success of mass production brought about a remarkable increase in the consumer products at affordable prices. Faced with the growing inventories,enterprises turned their attention to the science of marketing in order to identify and target willing customer.


 
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