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Bases for Consumer Market Segmentation
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 10/04/14
NUMBER OF PAGES : ( 10 Pages)
PRICE : Rs 7.5

After reading this unit, students will be able to understand important bases for segmenting consumer market and variables under each bases. They will also be able to understand new bases for market segmentation.


 
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