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SUBJECT : Marketing Management
PUBLISHED ON : 10/04/14
NUMBER OF PAGES : ( 21 Pages)
PRICE : Rs 15.75

The word Promotion is derived from the word Promovere, which means to move forward. Promotion is the process of marketing communication to inform, persuade, remind and influence consumers or buyer in favor of a product or service. The basic idea behind promotion is to persuade and convince the buyer and influence his or her behavior to take desired action.

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