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Distribution Channels and Channel Management
SUBJECT : Marketing Management
AUTHOR : KSOU
PUBLISHED ON : 10/04/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Increasing levels of competition, cost-consciousness brought on by world and national economic developments, and consumer concern with efficiency in marketing are among the main reasons distribution has become increasingly important to organizations in recent years. Some organizations complete successfully against much larger competitors by basing their market appeal almost entirely on distribution.


 
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