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Physical Distribution and Logistics Management
SUBJECT : Marketing Management
PUBLISHED ON : 10/04/14
NUMBER OF PAGES : ( 8 Pages)
PRICE : Rs 6

Choosing the right channel of distribution is crucial in getting products to the target market place. Whenever the product includes a physical good place require logistic decision. Logistic is transporting, storing; and handling of goods to match target customers needs with a firms marketing mix-: both within individual firms and along the channel of distribution.

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