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Direct Marketing
SUBJECT : Marketing Management
PUBLISHED ON : 10/04/14
NUMBER OF PAGES : ( 8 Pages)
PRICE : Rs 6

Marketers today using more and more narrowly targeted or one to one marketing. More and more companies adopting direct marketing as a primary Marketing approach or as supplement to other approaches. Increasingly companies are turning to direct marketing in an effort to reach carefully targeted customers more efficiently and to build stronger, more personal one to one relationship with item.

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