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Market and Environment Analysis
SUBJECT : Management of Entrepreneurship and Small Business
AUTHOR : KSOU
PUBLISHED ON : 15/04/14
NUMBER OF PAGES : ( 16 Pages)
PRICE : Rs 12

This unit emphasizes the meaning, features, and process of marketing. And also the principal functions of marketing and segmentation of market discussed in detail.Marketing is typically been as the task of creating, promoting, and delivering goods and services to consumers and businesses. Marketing can be further understood by defining several of its core concepts. In this unit a brief discussion has been done on various concepts viz; marketing segmentation, marketing process and functions of marketing etc.


 
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