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Demand and Business Forecasting
SUBJECT : Management of Entrepreneurship and Small Business
AUTHOR : KSOU
PUBLISHED ON : 15/04/14
NUMBER OF PAGES : ( 12 Pages)
PRICE : Rs 9

This unit emphasizes on market research and its role in Small Scale industry and also gives brief information on demand forecasting methods, techniques.Marketing research should be used by small scale industries not only when things are going wrong but when the prospects are bright.


 
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