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Product Management- The Changing Dimension
SUBJECT : Product and Brand Management
AUTHOR : KSOU
PUBLISHED ON : 21/04/14
NUMBER OF PAGES : ( 24 Pages)
PRICE : Rs 18

Product management as a discipline is about what the product should be. Product managers are advocates for the customer's needs and desires. A large company might have numerous product managers working towards its success at a variety of levels, all the way from the junior product manager writing specifications about single feature sets to a product strategy director who has overall responsibility to executive management for the product direction.


 
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