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Managing Line Extension and Indian Market
SUBJECT : Product and Brand Management
AUTHOR : KSOU
PUBLISHED ON : 21/04/14
NUMBER OF PAGES : ( 25 Pages)
PRICE : Rs 18.75

The words Product mix and product line are used a lot within product management in addition to the terms 'depth' and 'width' of the product mix (or product assortment). Basically, the product line is a group of closely related product items. The width of the product mix denotes the number of product lines carried. The depth of the mix denotes the range of items within each line and is calculated by dividing the total number of items carried by the number of lines.


 
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