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Assessing New Competition and Strategic Response
SUBJECT : Product and Brand Management
PUBLISHED ON : 21/04/14
NUMBER OF PAGES : ( 24 Pages)
PRICE : Rs 18

The Indian Market is gone through a period of upheavals. The wind of liberalization or opening up of the market have brought about changes that would have been unimaginable a decade ago. As barriers come down new player from both form India as well as abroad are entering in different products.

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