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Competitor Analysis
SUBJECT : Product and Brand Management
AUTHOR : KSOU
PUBLISHED ON : 21/04/14
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

Competitors analysis has received more attention in recent years. If there is a slow growth in the market, the growth should come from competitors. With shorter product life cycles, product managers must recoup investments in a shorter period of time, which may result in judgmental errors.


 
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