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Customer Analysis
SUBJECT : Product and Brand Management
AUTHOR : KSOU
PUBLISHED ON : 21/04/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

The significance of customer in any business needs no emphasis. Customer is the king ( or queen). It is said that automobile manufacturers, even after spending huge money on market research, they missed the female market; and as is known now, women are both influencers and decision makers in automobile purchases. "Customer is queen indeed", here!


 
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