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Market Potential and Sales Forecasting
SUBJECT : Product and Brand Management
AUTHOR : KSOU
PUBLISHED ON : 21/04/14
NUMBER OF PAGES : ( 13 Pages)
PRICE : Rs 9.75

Marketing managers make use of sales forecasts methods very widely. An important part of forecasting is the specification of certain key assumptions. Many a times managers make assumptions about factors, which are not under their control. Following definitions will help in understanding the concept of forecasting.


 
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