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SUBJECT : Product and Brand Management
PUBLISHED ON : 22/04/14
NUMBER OF PAGES : ( 17 Pages)
PRICE : Rs 12.75

The word 'brand' has its origin in Norwegian Word 'brandr' which means to burn. Farmers used to put a burn mark on their domestic animals as an identification mark. In product management perspective, branding refers to the process and practice of distinguishing the offerings (Products) from one marketer to the other. There is a popular saying in marketing "Products are what companies make, but customers buy the brands".

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