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Brand Image
SUBJECT : Product and Brand Management
AUTHOR : KSOU
PUBLISHED ON : 22/04/14
NUMBER OF PAGES : ( 11 Pages)
PRICE : Rs 8.25

In a world where there are innumerable products which are identical, consumer preference is received through brand image. Most of the consumer non durable products are sold on the basis of their brand images. Example soap, tooth paste etc.


 
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